Shrek

The first thing that I noticed about the Shrek menu is that there is so much going on,everything is doing something giving the DVD menu have a life of its own. As soon as the menu appears things are happening, in the background all of the  characters are moving around, some of them are are only moving slightly, looking around and and moving there limbs however others such as donkey are jumping up and down, speaking and interacting with you which was very advanced for the time (2001).

 Each of the buttons between different menu screens  has a character or characters steppping forward saying something and then walk or run off the screen to the menu that you have chosen, for example when you click on play the three little pigs jump forward say “play the movie” and then run off screen and then into Shrek’s outside toilet.  The reason the creators of this menu have made it so interactive and is so that that it will appeal to its younger demographic (5-10 year old). Targeting there core demographic is a very clever idea and it makes the menu so much more interesting having everybody moving instead of it simply static.

The DVD  is full with a lot of different features and there is so much to do that the creators obviously spent a lot of time designing and developing it. Even though this was one of the earliest DVD's there is a lot more features on this than there is in a lot of new DVD’s, some of the stuff on the special features is the kind of things that you are getting on Blu-ray now. This was probably considered as a good selling ploy for DVD's and helped the transition from VHS. Other features the DVD has are Xbox playing hints, DVD – ROM that once downloaded on your computer you can open a “Re – Voice” studio and storyboards.

over all it is clear the creators went all out and  to create the most exciting DVD menu they could, it obviously paid off because it eventually became the biggest selling DVD of all time with over 5.5 million sales. Personally like the Shrek DVD Menu design and wish more films put this much effort into there DVD's now because I think it is a great way of selling the product.